Martin Eke was challenged to quickly put together a 2018 video marketing stats animation…..
So he created a stylish 80s masterpiece. Enjoy!
If you’re not already using video in your marketing you should take a look at the latest video marketing statistics from Wyzowl.
Video Marketing Statistics 2018
Survey: The State of Video Marketing 2018
81% of businesses use video as a marketing tool. (up from 63% in 2017)
Out of those…
99% of businesses who use video say they will continue to do so in 2018. (the same percentage as last year)
85% of businesses regard video as an important part of their marketing strategy. (up from 82% in 2017)
82% of businesses plan to spend more on video marketing in 2018. (the same percentage as last year)
78% of marketers say video gives them a good ROI. (down from 83% in 2017)
Businesses not using video
Out of the 19% of businesses that aren’t using video:
65% of businesses who don’t currently use video say they intend to start using it in 2018. (up from 34% in 2017)
The average person
The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours.
As a business
97% of marketers say video has helped increase user understanding of their product or service.
76% say it helped them increase sales.
47% say it helped them reduce support queries.
76% say it helped them increase traffic.
80% of marketers say video has increased dwell time on their website.
As a consumer
95% of people have watched an explainer video to learn more about a product or service.
81% of people have been convinced to buy a product or service by watching a brand’s video.
69% of people have been convinced to buy a piece of software or application by watching a video.