Martin Eke was challenged to quickly put together a 2018 video marketing stats animation…..

So he created a stylish 80s masterpiece. Enjoy!

If you’re not already using video in your marketing you should take a look at the latest video marketing statistics from Wyzowl.

Video Marketing Statistics 2018

Survey: The State of Video Marketing 2018

81% of businesses use video as a marketing tool. (up from 63% in 2017)

Out of those…

99% of businesses who use video say they will continue to do so in 2018. (the same percentage as last year)

85% of businesses regard video as an important part of their marketing strategy. (up from 82% in 2017)

82% of businesses plan to spend more on video marketing in 2018. (the same percentage as last year)

78% of marketers say video gives them a good ROI. (down from 83% in 2017)

Businesses not using video

Out of the 19% of businesses that aren’t using video:
65% of businesses who don’t currently use video say they intend to start using it in 2018. (up from 34% in 2017)

The average person

The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours.

As a business

97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.

47% say it helped them reduce support queries.

76% say it helped them increase traffic.

80% of marketers say video has increased dwell time on their website.

As a consumer

95% of people have watched an explainer video to learn more about a product or service.

81% of people have been convinced to buy a product or service by watching a brand’s video.

69% of people have been convinced to buy a piece of software or application by watching a video.