We’ve just completed a number of videos for biodiversity monitoring heros Naturemetrics, which involved a couple of days filming in Surrey, and a another in the Norfolk area. The videos will be used as a marketing campaign and were part funded by UEA, after Naturemetrics won the Outstanding Commercialisation of Technology category at the inaugural Impact and Innovation Awards 2018.
Naturemetrics use cutting-edge DNA analysis to monitor biodiversity and measure natural capital in the environment, uncovering multiple species from complex environmental samples in low-cost and repeatable ways. We had great fun meeting the team, and hanging out with Kat, CT & Katie, learning more about their great toolkits that enable shared ecology expertise. Take a look at our video here:
The video also introduces the Citizens eDNA Kit, which enables anyone to take water samples from anywhere and send them off to be tested at the lab. NatureMetrics has run a eDNA service since 2015, and have processed thousands of samples for a wide variety of clients.
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